The Brand Blueprint

The Brand Blueprint

The Brand Blueprint

  • The Beginning
  • The Architect
  • The Focus
  • The Audience
  • The Work
  • The Process
  • The Industry
  • The Style
  • The Personality

Part 1: The Groundwork

We all have an origin story. The story of how you got started, the experiences that paved the path to get you to this point in your business. These details lay a foundation for your brand narrative. So don’t be shy and don’t hold back.

These questions here are meant to help you dive deeper and get clear on the details. They will hopefully help you brainstorm and meditate on the different layers of who you are, what your business is and how these two things can be combined and inform each other.

The Beginning

What do you do? Why did you start this business and what is your mission?